Saturday, July 26, 2008

Saturday, July 19, 2008

Benneton By Laeten Taylor

Bennaton Group,are in one hundred & twenty countries,  It's core business is fashion with an Italian influence The United colours of Benneton is glamour orientated , Sisley brand & playlife an American college style killerloop and street wear. The group  produces 160 thousand garments a year the network has 5,500. stores or more around the world generates turnover of $2 billion euro. United Colours of Benneton is a global brand well known for quality colour and fashion The brand is present in many other sectors from accessories to eye wear and perfumes to home wear to by products.Three hundred designers from all over the world create the collection, the result is the latest designs which are realized with assisted design systems fully intergrated with the companies production phases.  
Oliviero Toscani was Bennetons Art director,copywriter, photographer,creative director, they worked together from 1982 till he resigned in 2000. 
Italian born Toscani known for his advertising campaigns for Benneton In the 90s Toscani and Benneton co founded a magazine called "Colors"with graphic designer Tibor Kalman
Toscani,s advertising technique brought Benneton to the fore using their logo for more controversial purpose unrelated to their subject matter.He used Benneton for their logo to produce controversial photographs and articles. we make.html
http://www.benneton we are/overview.htm


Friday, July 18, 2008

cradle to cradle v cradle to grave by Laeten Taylor

 Cradle to cradle is a new way to think about caring for the enviroment a design strategy for growth and prosperity that does not make pollution and waste It challenges things  such as recycling hybrid cars etc known as cradle to grave methods It is better than leaving the rubbish out in the street when a product turns to industry at the end of its useful life its materials are used to make other valuable products Cradle to cradle is a phrase invented in the 70s by Walter r Stahel and is a production of all materials inputs and out puts technical or biological .Technical nutrients can be recycled or reused and biological nutrient composted or consumed, where as cradle to grave refers to a company taking responsibility for disposal of goods it has produced but not putting back products into service  A good example of cradle to cradle v cradle to grave is running shoes most shoes consist of highly manufactured and non enviroment friendly material like rubber adhesives and paints, but recently companies have begun creating a eco friendly shoe that adhere to cradle to cradle methods as well as being  fashionable
Ideally cradle to cradle will become the mantra for product designs it is different from other green products as in that they independent third party consumers can look for c to c certified logo goods.