Monday, May 19, 2008

Gemma - Cradle to Cradle

Cradle to Cradle

The idea of ‘Cradle to Cradle’ is a company with a means to tangibly, credibly measure achievement in environmentally intelligent design and helps customers purchase and specify products that are pursuing a broader defini
tion of quality.
Cradle to Cradle relies on using environmentally safe and healthy materials. This means designing products with the idea that they will be able 

to be re-used, such as recycling or composting. The team behind the movement aim to implement strategies for social responsibility.

The nature inspired William McDonough's created the cradle to cradle book, written with his colleague Michael Braungart. The book calls for the transformation of human industry through ecologically intelligent design. It also argues that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of
 purely opportunistic design.

Cradle to Cradle offers practical steps on how to innovate within today's economic environment. The three part social history, green business and design manual, the book makes simple that the re-invention of human industry is not only within our grasp, it is our best hope for a future of sustaining prosperity. It is printed on a synthetic 'paper,' made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged. This recyclable book directs the way toward the day when synthetic books, like many other existing products, can be used, recycled, and then be used again without losing any material quality in a sustainable fashion.

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