Monday, May 19, 2008

Jamie: Cradle To Cradle V's Cradle to Grave

Jamie: Cradle To Cradle V's Cradle to Grave

Cradle to cradle strategies began with its inventors, the german chemist, Michael Braungart, and william Mcdonough. There newly found method of becoming ecologically minded has paved the way for the new meaning of being ecologically friendly. There original design methods are based around the idea that "Waste equals food". This has caused them to help the industrial world create products that are completely bio degradable, that will mean the maintaining coexistence of the earth and its humans.

Examples of Braungart and Mcdonough's design at work can even been seen in the book they have published. The book 'Cradle to Cradle' is made from a synthetic paper, from plastic resins, which looks the quality of paper, though the catch is that the book is able to be recycled for other products such as plastic containers.

MBDC (McDonough Braungart Design Chemistry) is an organization that helps businesses redesign there products so that they are completely to cradle to cradle standards. This means that the product is completely biodegradable and can return to the earth's soil or be completely recyclable. One major beneficial factor is that by businesses using this method of design, they are able save potentially a lot of money. Another example of the MBDC's product engineering is in an ice cream container that maintains its structure while in the cold, though when finished with it breaks down within a couple of hours to a nutrient for the soil, also a they have helped design a nearly fully degradable office chair.
These two men have helped pave the way for a new way of thinking thanks to their push for a better future.

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